The Business of Personal Branding and Networking for Women of Color in Business with Guest Jennefer Witter
Season 2: Episode 1
We sit down for a candid conversation with CEO and Founder of The Boreland Group Inc., JENNEFER WITTER
Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc. (TBG – www.theborelandgroup.com), an 18-year-old boutique public relations firm headquartered in New York City. The agency specializes in women-led and minority-owned businesses as well as grassroots non-profits. It was selected by TheStreet.com as one of five national, Black-owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine, and her company was recently recognized as one of 12 black-owned businesses to be “loved by its community and beyond” by ThriveGlobal (https://tinyurl.com/y7k4a6hw).
Jennefer is an active public speaker, with presentations to military, trade and academic organizations on implicit bias; gender-based workplace conversation; and public relations, communication and professional growth topics. Venues include TedX Albany: The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; Ellevate Network; Columbia University; American University and Fordham University. Jennefer was the keynote speaker at Brown Brothers Harriman’s “Women’s Summit” and Women in Cable Telecommunications DC/Baltimore Chapter. She is a featured speaker with Never Stop Learning, a boutique speakers bureau.
Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, TheStreet.com, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.
Jennefer is a passionate advocate for women in the workplace. She is an active member of Ellevate Network, a global networking organization for professional women, and serves on the advisory board for Women inPower, a 92nd Street Y-led venture that seeks to support and promote senior-level professional women to C-level positions. She is a mentor to many women in various professional fields.
Jennefer was formerly a vice president at Ketchum, an award-winning global communications firm. There, she launched a sub-practice that generated one million dollars in revenue in its first year. She represented numerous corporations from Silicon Valley start-ups to Fortune 500 companies, including IBM and FedEx.
Jennefer holds a Bachelor of Arts degree in Communications (Print Journalism) from New York City’s Fordham University. While at Fordham, she worked at WFUV Radio, which was then student-run. She produced and hosted the weekly black public affairs program, “Out Front.” Jennefer received a Regents Diploma from Brooklyn Technical High School, one of the country’s premier STEM schools, graduating with an A average.
